NOW THAT YOU’RE HERE LETS GET GO GET STARTED…
SO YOU WANT TO START A PODCAST? I’M YOUR GIRL!
I’m Kenzie, the host of Your Life Self Made with Kenzie Lee And i’m going to help you get started Regardless of what you want to podcast about these tips apply to all things podcast related…
As a Podcast Host, I get so many questions about how to get started with podcasting. I’m the Kenzie, the Host of Your Life Self Made with Kenzie Lee, a Business and Entrepreneurship Podcast. So let’s just dive into how to get started!
STEP 1: DETERMINE WHAT TYPE OF PODCAST YOU WANT TO CREATE.
Is it going to be an Advice Podcast? A Dating Podcast? A Sports Podcast? Think about what general topic(s) you’re going to discuss. Also, decide if you’re going to have a guest based podcast or a solo podcast. I personally have a mix of both and that works great for me! Do what feels right for your show. Also determine whether you’re going to be the host, or if you’re going to have a co-host. I would also recommend thinking of some potential podcast name ideas during this phase as well as logo designs for your podcast cover art.
STEP 2: DO I NEED FANCY EQUIPMENT?
The short answer is NO! I got started using a microphone under $50 from Amazon it’s a FiFine microphone. I took a risk on ordering this one but I read the reviews before ordering to make sure it was a quality product and am very pleased with my purchase. The reviews gave this mic glowing reviews, at the time I was considering this mic vs the Yeti. Reviewers compared both and had nothing but great things to say about the FiFine mic. Advanced users in the review section mentioned they use this mic for professional voiceovers, podcast eps, and more. It definitely goes to show you don’t need fancy equipment to get started or even have that professional and crisp quality audio.
Although a Yeti Microphone is a great choice, this is so much more affordable and also really great quality (especially for beginners). As my podcast continues to grow more and more I still haven’t had the need to switch microphones I love the quality no need for the Yeti price tag!
STEP 3: CREATE YOUR PODCAST AND CHOOSE A PLATFORM
I personally use and recommend Anchor for Podcasting. It’s a free podcasting platform, as some other podcasting platforms charge a monthly fee this one has everything you need to start a podcast, without a price tag. It takes minutes to set your podcast up from here. You can upload a podcast cover art photo, title your podcast, and even start recording. There are plenty of other podcasting platforms but I prefer this one due to the fact that it’s free, has everything that you need, and is super easy to use (especially for beginners). Anchor also gives everyone who signs up a sponsored ad that you can choose to use if you’d like. (It’s only for your episodes, not for any other platform. You don’t make money with the sponsorship other than listens per episode there is no commission links if anyone signs up.) The CPM is a word you’re going to want to know as your podcast grows because that essentially translates to Clicks Per Measure aka per Thousand Listens. I didn’t know that you could make money off of your podcast when I first wanted to make one and get started. I think that it’s such an added bonus that you can earn good money off of your show especially because podcasting can be so much fun!
I know there are other platforms such as Podbean and many others that offer the platform hosting itself. You can definitely look into other podcast hosting platforms but I personally don’t have experience with those other platforms, so in today’s post I’m just talking about Anchor because I’ve had a great experience so far!
STEP 4: BATCH RECORD AND CONTINUE TO BOOK GUESTS
(This is a major success tip! Batch recording is a game-changer.)
Are you ready for a podcasting life hack? Batch record your content. If you aren’t familiar with batch recording, it’s essentially pre-recording and pre-scheduling your content. This ensures that you will never miss an upload, it also helps to ensure that you don’t get overwhelmed with recordings especially when just starting your show.
Another super important podcast life hack is continuing to book guests even when you have tons of content prescheduled. Personally, I like to preschedule my content at least 2–3 months out so that way I can continue to record and also effortless release episodes.
I highly recommend getting a calendar app or platform. This helps to show your guests what your schedule is like. You won’t have to go back and forth with conflicting schedules and times, by having the calendar app you can block off times and days that you aren’t available to record.
I personally use Acuity to schedule my podcast episode recordings and I LOVE IT. You can effortlessly enter in your schedule and then let your guests pick what time they’re available based off of YOUR schedule which is so convenient. The thing that sets Acuity apart is the ease of use, it also sends your guest a confirmation email for the date for their episode recording, AND a Zoom invite so you don’t have to take the time to create the invite and send it out. (They also have other platforms than Zoom if you’d like to use something else) Try Acuity Here:
BOOKING GUESTS AND HAVING A SUCCESSFUL SHOW…
Having guests will help you grow your show! This is a huge tip to help grow a successful show. You can be more of a solo show, yet still have guests on every so often. I love having guests on the podcast because it’s a great way to meet other and network with like-minded people in your niche or field. Not only is it amazing for networking, but it’s also super important for you, the host to learn from others. I love to hear others inspiring stories and learn from their experiences as well as hear their tips on how to succeed in whatever topic(s) they specialize in.
I’ve had marketing gurus, founders, authors, content creators, mindset coaches, and various others teach me so many valuable lessons on episodes of my podcast. I love the experience of overall having a show and learning from others. Guests will promote the show, in exchange for being able to share their stories on your podcasting platform. So it’s a win-win situation for both the guests and the host.
Success Tip: Send your guests the release date and time of their featured episode in advance so they can plan out their social posts and know exactly when to post about the episode that they were featured in. Also, make sure to send out marketing materials before the launch of the featured episode. (Get creative on how you want to market your show, and what fits best with your niche!)
STEP 5: PROMOTE YOUR SHOW
Not only is it important to create quality content, but it’s just as important to promote your show. Promotion is a major component in growing your podcast. You can promote your show in various ways. Some of my favorite ways to promote my show are by email list, YouTube, LinkedIn articles, LinkedIn posts, Snapchat swipe up links, FaceBook posts, Twitter, Instagram Stories, Instagram Posts, TikTok, Pinterest, and of course networking with other podcasters and having them promote your show. It’s super important to show up on other platforms to market your episodes. Also, don’t be afraid to give your audience members a call to action you can ask your audience members to share your show on their stories and social links.